YouTube Growth In December 2024 Is Crazy
I’m not saying these stats aren’t accurate, but they surprise me.
A recent article, “YouTube Is Eating TV Alive: The Platform’s Takeover of the Living Room,” unpacks some recent Nielsen data around YouTube activity at the end of 2024. Three points that stood out from the report:
More people watch YouTube on TV than on mobile/desktops.
I mainly watch YouTube on my TVs, but I wouldn't think this to be true just by thinking how many mobile devices there are compared to how many TVs there are in America. TV is a better YouTube experience overall, but I find it surprising.
YouTube beat out all other streaming providers of TV viewing in the U.S.
YouTube had 11.1%
Netflix had 8.5%
Prime Video had 4%
Hulu had 2.5%
Disney+ had 2.1%
40% of growth is translated content using AI.
My church does some translation work, and we still pay for human translation. I often hear that human translation is better, which is true, but to see how widely adopted AI translation is used on YouTube shows that many people would rather have 85% quality over having no option at all. The AI quality is good enough now. Using AI for translation is an underrated feature in the coming years/decades.
I just saw this tweet about Wycliffe Bible Translators using AI to speed up translation work a few days ago.
Don’t sleep on YouTube. It is a force here to stay. I know that isn’t a surprising statement either.
YouTube Resources:
