07: Think 3 Not 1 With Platforms

There are three audiences you need to think through when planning out your digital strategy and many channels. Watch this video to learn more!

Notes:

• Matthew 5:1 reveals Jesus spoke to the crowds when the moment came

• Jesus taught everywhere. Jesus taught in the city and countryside. He taught in the street and synagogue. Dry land and on the water. Mountain sides and the Jordan River.

• Audiences: In your building, Live stream, & On-Demand later

• How does someone watching your YouTube videos months later take the next step at your church? Solve this question.

• Think omnichannel with your platforms

• Persona - a fictional character you are trying to target

• Focus on the main platforms then expand to additional platforms (Acts 1:8)

• Explore tryinteract.com