Newly Updated Video Course: Healthy Online Ministry for Your Church


I’ve approached this video course in four parts as if we are building a house together. I want your online ministry to be something beyond streaming content online, but a healthy expression of your church.


  • Why so much pushback with #churchonline?

  • 1st impressions ministry (new front door) and “church” for those far from your community

  • Think through your target viewer (Tool: Hubspot)

  • Align with your church’s vision/mission

  • How to position your online ministry/pastor


  • What is “Ecclesia”? Looking Acts 2:42-47 (early church):

    • Worship = "They devoted themselves to… breaking of bread and prayers praying God.”

      • Temple Courts / Worship Service

    • Fellowship = “… devoted to the fellowship… all the believers were together.. they ate together.”

      • Small Groups

    • Discipleship = “They devoted themselves to the apostles's teaching.”

      • Classes (LMS)

    • Ministry = "They gave to anyone as he had need.”

      • Ministries (aka serving opportunities) 

    • Evangelism = “… added to their number daily hose who were being saved.”

      • Share your faith by inviting to online service or home gathering

  • Digital Ecclesia & House Ecclesia (Resource: 2 Temple Courts)

  • Understanding the incentives/structure of your local church vs. online ministry (Resource: The Value Chain Constraint)

  • Your funnel or flywheel

  • Vision story of your target viewer

  • Measuring the right things (Hint: Align with your church’s metrics)

  • Start thinking of your online ministry as decentralizing your church

3. THE GUTS - 35:15 MIN

  • Breaking down what your online weekly service is:

    • Live, Rebroadcast, & On-demand

    • Facebook Live,, YouTube, Podcast, Twitch, etc.

    • Shifting to thinking of those watching real-time and the viral reach of the service for the first seven days

    • Clear call to actions on all content with your online ministry

  • Creating classes using or

  • Setting up small groups right with curriculum, courses, and care

  • Ministry (serving online or in homes)

  • Living out purposes locally through small groups, meetups, watch parties, and home gatherings

    • Automation is a tool to reinforce what you want your target viewer to do, but need to clearly know your funnel/flywheel


  • Launch in phases like a church plant

  • Focus on building trust and buy-in with your leadership by telling the right stories

  • Consider running a report of those that have given/tithe outside of an hour driving distance of your church or campuses and send a survey to those viewers to find out more about them

  • Be yourself and not any other church!