I do want to back up to a 30,000-foot view. There are three approaches for online church or expressing your church’s paradigm using the internet. Your church should consider all three strategies when making decisions from investing in a social media presence or why to launch a stream on Facebook. It all needs to connect to your church’s goals, and high-level conversations with leadership need to happen for success to clearly be defined.

Your church needs to dial your CRM. Yes, I’m talking about Customer Relationship Management software. I explore two reasons why a killer CRM is essential for 2020 and moving forward. It’s going to be the foundation of everything in the years to come.

Your church can launch online small groups this year! Games like Fortnite and others have skyrocketed in popularity, but this trend existed with early versions of Halo on Xbox. The thing is online gaming today is a global community activity, and your church should learn from this trend. Gaming is popular because it's done with others (hint, hint FELLOWSHIP). I'll recommend a simple action step to get your online small group offering off the ground at the end.

Explore “Will top online churches cannibalize each other?” and more in this blog.

The point of offering your church service online isn’t to reach the world, but to reach who your church is called to reach. Think of your target audience and not the entire internet. Focus on local not global. Leverage the internet to evangelize and disciple the people your church is best equipped to reach. Think small with the very big internet.

2019 in review around #ChurchOnline. Thanks for following my thoughts on the church this past year. It was a year of growth in many areas. I spent timing writing better quality posts, created a bunch of standalone resources around online church, and even published an eBook with Vanderbloemen and PushPay.