The Tech (CRM) Your Church Needs to Figure Out This Year!
Your church needs to dial your CRM. Yes, I’m talking about Customer Relationship Management software. I explore two reasons why a killer CRM is essential for 2020 and moving forward. It’s going to be the foundation of everything in the years to come.
Gaming, Online Groups, and Your Church's Action Step
Your church can launch online small groups this year! Games like Fortnite and others have skyrocketed in popularity, but this trend existed with early versions of Halo on Xbox. The thing is online gaming today is a global community activity, and your church should learn from this trend. Gaming is popular because it's done with others (hint, hint FELLOWSHIP). I'll recommend a simple action step to get your online small group offering off the ground at the end.
Podcast: Honest Conversation About Microsites Linked To #ChurchOnline
I had a great conversation with Jeff Reed and Rey De Armas on The Church Digital Podcast. I talk about restarting our microsite strategy connected to our online ministry. Share ups and downs over the years with extensions, gatherings, and anywhere locations. I even give a glimpse of our new approach and questions still needing answers. You will tell quickly it's a pretty raw episode — no holding back. Please don't make my mistakes by listening to the podcast.
Something Working Now Might Not Tomorrow
Xfinity and DirecTV have more users than YouTube TV, but over the next decade, that will change. AT&T knows this future is real too. Something that works now doesn't mean it will tomorrow. Your switch to a digital approach isn't an automatic win. It has drawbacks. Things need thinking through, but if you don't adjust, you will lose your audience to the grave. Invest time and resources to figure out what your YouTube TV could be. Remember, good things take time.
The Identity Crisis of #ChurchOnline
When internet campuses, iCampuses, and online campuses launched fifteen years ago, the digital expression of the church was new. Most online churches started for people far from a physical church. The original vision was to reach people globally and provide a practical resource for anyone traveling or sick. Flash forward to 2019 and online has engulfed the entire world. We are all online. Even your grandma is connected. She might be rocking Microsoft Edge and shares only cooking recipes on Facebook, but she is online.