Should Our Church Just Copy Netflix & Kill CHOP?
I’ve noticed a tread within the online church community of some shutting down their Online Campus experience and only using Facebook Live and archiving the message only on YouTube. Quick history lesson on Churchonlineplatform.com. CHOP arrived on the scene in the 2000s to help solve a problem for churches. There was no Facebook Live, live streaming was super expensive, and churches couldn’t figure out how to offer a church service online. CHOP was a free service that offered real solutions to help churches of all sizes! Now flash forward to 2017 with a world filled with many ways to offer your church's online service and plenty of opinions on preferred platforms.
I get it. We love Netflix and who watches live shows anymore (beyond sporting events)? This type of questioning leads to the unjustly killing of CHOP. I strongly believe this thinking is short-sighted for a few reasons. You might think I'm just defending CHOP, but trust me if I believed CHOP should go I would say it in a heartbeat. I also believe the CHOP team, who are more forward thinking than me, would do the same.
The truth is some have defaulted to what is easier. Uploading a video and not building a strategy with a robust community is simpler. Many of killed CHOP for staffing, budgeting, and/or vision reasons having nothing to do with CHOP's effectiveness. At the end of the day CHOP is a resource and some are better stewards of this tool. In this video I dig deeper into this top while explaining how to integrate Facebook Live and YouTube into your content delivery strategy while leveraging CHOP correctly.
