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I’ve approached this video course in four parts as if we are building a house together. I want your online ministry to be something beyond streaming content online, but a healthy expression of your church.
1. Blueprints - 3:55 min
Why so much pushback with #churchonline?
1st impressions ministry (new front door) and “church” for those far from your community
Think through your target viewer (Tool: Hubspot)
Align with your church’s vision/mission
How to position your online ministry/pastor
2. Foundations - 18:45 min
What is “Ecclesia”? Looking Acts 2:42-47 (early church):
Worship = "They devoted themselves to… breaking of bread and prayers praying God.”
Temple Courts / Worship Service
Fellowship = “… devoted to the fellowship… all the believers were together.. they ate together.”
Discipleship = “They devoted themselves to the apostles's teaching.”
Ministry = "They gave to anyone as he had need.”
Ministries (aka serving opportunities)
Evangelism = “… added to their number daily hose who were being saved.”
Share your faith by inviting to online service or home gathering
Digital Ecclesia & House Ecclesia (Resource: 2 Temple Courts)
Understanding the incentives/structure of your local church vs. online ministry (Resource: The Value Chain Constraint)
Your funnel or flywheel
Vision story of your target viewer
Measuring the right things (Hint: Align with your church’s metrics)
Start thinking of your online ministry as decentralizing your church
3. The Guts - 35:15 min
Breaking down what your online weekly service is:
Live, Rebroadcast, & On-demand
Facebook Live, churchonlineplatform.com, YouTube, Podcast, Twitch, etc.
Shifting to thinking of those watching real-time and the viral reach of the service for the first seven days
Clear call to actions on all content with your online ministry
Creating classes using teachable.com or thinkific.com
Setting up small groups right with curriculum, courses, and care
Ministry (serving online or in homes)
Living out purposes locally through small groups, meetups, watch parties, and home gatherings
Automation is a tool to reinforce what you want your target viewer to do, but need to clearly know your funnel/flywheel
4. Finishing Touches - 58:58 min
Launch in phases like a church plant
Focus on building trust and buy-in with your leadership by telling the right stories
Consider running a report of those that have given/tithe outside of an hour driving distance of your church or campuses and send a survey to those viewers to find out more about them
Be yourself and not any other church!